Wednesday, May 25, 2016

"Family Retention" for Funeral Homes

Does your Funeral Home have a “Family Retention Program”?
It's more challenging today than ever to keep families happy so an effective “family” retention strategy is key when it comes to a funeral home’s success.   Death-care industry competition is fierce with big companies like SCI and other large chains setting the bar so high.  Families don't brag about funeral services unless your home gets them really excited.  How can you impress your families enough that they talk or perhaps write an online review about your funeral home, your funeral director or funeral staff? Tips:
  1. Understand your customers change all the time, find ways to stay up to the minute on their expectations and needs.  Are you processing life insurance assignments for your families?
  2. Include them: people will care when you share by finding ways to make each family feel like a partner.
  3. Teach them: families value funeral directors that help them keep up with trends and share their wisdom.
  4. Surprise them: find unique and simple ways to make a family know you really care.
  5. Accept life insurance assignments: This helps your funeral home and family get paid quickly.  Insurance Assignments also encourage a higher quality funeral service.  Using an insurance assignment, your families are more confident in arranging a nicer service when utilizing life insurance assignment proceeds.

Trinity Funeral Funding relieves the headache and cash flow delay of processing Insurance Assignment claims.  We're user-friendly, fast and knowledgeable.   Available 24/7 at: 201-750-1117 or visit: TFF123.com

No comments:

Post a Comment