Facebook for Funeral Homes

Would you expect funeral directors to be shopping for a Life Insurance Assignment Funding company on Facebook?  Us neither, however, we’ve connected with many funeral homes and directors over the years on social media.  Many have even become excellent clients.
Perhaps it’s time for your funeral home to look into some features that Facebook has to offer?  “Facebook for Funeral Homes” is just a term we came up with, but perhaps there should be?

Here are a few ways your small business can get the most out of Facebook for Business:

Blueprint: Facebook’s Blueprint is a series of more than 50 free digital training sessions (and counting) accessible anytime, anywhere. Topics include A/B Testing, Brand Building on Facebook (and Instagram), Facebook Events, Facebook Terminology and more.

Webinars: Roughly every other week, Facebook holds a free, live webinar as part of its ongoing series, “Marketing Strategies to Help Grow Your Business on Facebook and Instagram.” Topics vary but often contain content valuable for small business owners, including upcoming webinar “Local Awareness Ads: The Right Place at the Right Time”. Recordings of the webinars are distributed to all registrants so you can revisit and share as needed.

Ads: Facebook for Business walks prospective customers step-by-step through the process of creating and targeting ads for Facebook or Instagram (which Facebook now also owns), as well as how to measure and refine campaigns.

Post Boosting: In the past, if a person liked your page, your posts would automatically appear in their news feed. But as Facebook has grown, the algorithm has shifted. Though your posts still appear on your own page, it’s only pushed to a fraction of your fans’ news feeds. However, you can pay to boost a post to a much wider but still extremely targeted audience.

While encouraging the use of life insurance assignments is a boost to business, we’re told that families spend an average of 25% more when utilizing life insurance than when they pay cash.  Fire away with your questions, let’s see if Trinity Funeral Funding can help you boost revenue.  www.TrinityFuneralFunding.com or call: 201-750-1117