https://youtu.be/9rjzhmM7YUI

https://youtu.be/o0FPIgcP3r4

Make Insurance Assignments Work for Your Funeral Home

7 Funeral Home Marketing Ideas

7 Funeral Home Marketing Ideas

Families prefer to celebrate the life of the beloved rather than mourning their loss. Marketing efforts get better results when focused on celebrating life vs. mourning. Celebrating a life make it easier to market your services, but it may also help families deal with the loss by giving them a more positive perspective on death.

Here are some marketing ideas for your consideration:

1.      1. Provide a free family counselling session.  Schedule a time with your families to allow them to share their story, their difficulties and pain.  You’re an expert.  If you find that a grief counselor might be beneficial, you can refer the family to one.  But most families will value the time with you to just to talk. 

2.      2. Video: Creating a 2 minute video telling your story can be very impactful.  Tell your future families why you’ll take excellent care of them; why are you the home they will be most comfortable, etc.  Post this video on your website and YouTube.  No cost so there is only an upside. 

3.      3. Cover all the basics: music, readings, religious services, tributes, veteran services, casket in ground or mausoleum, printing, obituary, publications, insurance assignments, payment options, etc.

4.      4. Payment options: make this easy.  Obviously cash is best but not always.  Families spend 25-30% more when utilizing life insurance assignment proceeds.  If you’re not encouraging the use if insurance assignment, you are missing revenue and profit opportunities while adding positively to the families’ experience.  Learn more by visiting www.TFF123.com

5.      5. Exclusive products: offer a “Taylor funeral home casket” or a “Jones funeral home urn.  Perhaps offer an exclusive plate.

6.      6. Personalize anything possible.  Cards, booklets, obituaries, plates, photographs,

7.      7. Use the same visuals in all of your advertising to build your brand image wherever you are marketing: church bulletins, local newspaper, sponsoring events at local 55+ communities.

Remember, decisions are not made rationally with long term concerns.  Investing in a proper and fitting memorial services is an emotional experience.  Capture you family’s emotions and deliver a heartfelt and persuasive testimony why you deserve their trust.  Then simply deliver, over deliver and you will surely prosper.

The author's are founders of Trinity Funeral Funding, an insurance assignment funding company that provides same day verification and funding of life insurance assignment claims exclusively for funeral homes.  Trinity Funeral Funding is a family owned company located in New Jersey, 201-750-1117.  Cristina Terc has verified and processed thousands of insurance assignment claims for funeral homes and is an expert in resolving even the most complicated insurance claims including, group, federal, employee, union or individual policies.  

Transamerica Monumental - how to speed up verification and funding

Transamerica - Monumental are running very behind - months to receive payments and over a week to verify an insurance assignment. Call Trinity at 201-750-1117 or visit www.TFF123.com
Faster verifications, same day funding guarantee!

https://youtu.be/Os7aD-zGoHk

Effective Trash-Talking other funeral homes

Effective trash talking other funeral homes.

The Congress of the United States has an approval rating of under 30%.  You may notice that politicians even disregard the truth to talk poorly about their fellow public servants.   No funeral home or business, in any community could survive with such a low approval rating.   

Funeral homes need high marks from your community and your families want to hear your story:

1. What does your funeral home do well?  What are your strengths.   Do you have testimonials you can share; what makes you different and better.
2. Do you offer free blankets from Funeral Home Gifts?  Do you do pickups for family who are not mobile?   Do you have extended hours?  Do you have outdoor space, fireplace or private area for the family to use?  Do you do something special for veterans?
3. Do you accept life insurance assignments?  Do you work with a funding company that can provide your families additional cash for travel, etc.?
4. Saying nothing about the competition is perfectly OK.  As our mothers had taught us growing up, if you can't say something nice, better not to say anything at all.   However, you need to have enough positives to say about yourself.
5. We’ve all noticed that politicians do not worry about trash talking their competitors? They have no problem completely destroying their competition. This may be somewhat effective in getting elected, however the tremendously poor ratings of politicians is something you're funeral home cannot afford.

Is your funeral home making life insurance assignments work for you? Having a good insurance assignment funding company on your team is essential to maximizing insurance and increasing revenue and profit.  Funding companies are generally very knowledgeable; they verify and fund thousands of policies and many fund your funeral home the same day.  For more information visit http://www.trinityfuneralfunding.com/ or call Cristina Terc at 201-750-1117.